Heard there's a new taco spot drawing a crowd on Atlantic Avenue?

Wilbur Taco Co. — the long-anticipated second location of King West favourite Wilbur Mexicana — has quietly opened at 50 Atlantic Ave, and it's fast becoming one of Liberty Village's most talked-about additions.

A Decade in the Making

Since 2015, Wilbur Mexicana has been a King West institution, built by brothers Will and Baird Cumberland alongside co-founder Steve Chan. After ten years of steady lineups at 552 King St. W., the team has finally expanded — and they chose Liberty Village for the encore.

The new location trades the original's clean, lab-inspired look for something with more personality. Picture corrugated steel and stucco outside, checkerboard floors, subway tile, and a wall of vinyl announcing what's spinning that day. It reads less like a quick-service counter and more like a place you'll want to settle into.

What's on the Menu

If you've loved the original, you'll feel right at home. The menu is nearly identical and covers all the staples:

• Tacos, burritos, quesadillas, and bowls.
• Proteins from carne asada and carnitas to Baja fish and shrimp
• A salsa and hot sauce bar with heat levels running from mild pico to fiery ghost

It's the kind of something-for-everyone menu that works whether you're grabbing a weekday lunch or lingering over a longer meal.

Margaritas, a Patio, and Happy Hour

Here's where Wilbur Taco Co. fits the neighbourhood perfectly. The tacos come paired with margaritas, a patio, and a happy hour — a combination practically built for Liberty Village summers. Whether you're planning a casual Taco Tuesday with friends or unwinding after work, it slots neatly into the area's social rhythm.

What a New Anchor Like This Means for Liberty Village

As a broker working in this market every day, I pay attention to openings like this. When an established, well-run brand chooses to plant its second flag in a neighbourhood, it's a vote of confidence in the area's foot traffic, spending power, and long-term momentum.

Liberty Village has spent years maturing from a former industrial pocket into one of Toronto's most walkable, amenity-rich communities, and each new restaurant, café, and gathering spot adds to that appeal. For anyone weighing a purchase or sale here, that matters. Walkable lifestyle amenities are one of the factors that keep demand resilient and help properties hold their appeal over time. A single taco spot may sound minor, but it's part of the bigger picture that makes a neighbourhood somewhere people want to stay.

The Takeaway

Wilbur Taco Co. is a welcome addition to Liberty Village — great food, a relaxed patio, and the kind of energy that makes a neighbourhood feel alive. If you already live here, you've got a new favourite to try. And if you've been watching Liberty Village from the outside, openings like this are one more reason it remains one of Toronto's most livable downtown communities.

Thinking About Liberty Village?

If Wilbur Taco Co. has you imagining this neighbourhood as home — or you already own here and want to know what your property is worth in today's market — let's talk. I'd be glad to walk you through current Liberty Village listings and what's happening locally.

Reach out anytime to start the conversation.

Rachel Currey
Real Estate Broker in Toronto